Ever wonder what exactly an “Instagram Story”, Tweet or Boosted Post is? No need to research or dig into these social media terms. Amuse Social has you covered. Let us take over and engage with your audience, resulting in an increase in your brand’s awareness on all social platforms.

We get it. Social media can be confusing, frustrating, and even feel like the bane of our existence. You probably want nothing to do with Facebook or care to know what a boosted post is, but if you don’t engage with an audience, your competitors will—and that leaves you in the dust. Ditch the rat-a-tat frustration of social media demands with Amuse. We’ll be the social media guru, so you have more time for your business.

Frequently Asked Questions

01 — What is more effective:  Boosting a post on Facebook or creating an ad for my brand? 

Creating a Facebook Ad helps to set a demographic, a radius of your followers, their interests, etc. We encourage building ads before boosting a post, but both can definitely be successful depending on the engagement of the post.

02 — How can you measure the ROI of social media? 

Identifying your business’ KPIs (key performance indicators) is the first step in measuring ROI. Next, align your social media goals with your business objectives and assign values to your KPIs to determine what’s working for your brand and what is not.

03 — What is the most popular social media platform to further the success of my company? 

It depends what kind of business you own. If you are a restaurant, for example, your customers are most likely engaging on Instagram or Facebook, while a DJ would have more success on SnapChat or Instagram. Find out what works best for you: Let’s chat. 

04 — Followers, Likes, Comments, Saves: What’s important to my business?

Gaining followers doesn’t always add to your bottom line. A follower who likes photos might not be the customer who is buying your product. It is the fans and customers that are engaging with your brand that you should be focused on, and Amuse will help you take advantage of the right audience.

05 — What is the best publisher to use and is scheduling posts better than doing the post in the moment?

To each their own. We believe that being organized with a social media calendar is the #1 most important thing to success, but we also understand business’ time is sensitive. Posting in the moment also happens a lot with a new special, product, or announcement where scheduling is not an option. We do love working with Sprout Social, but there are many other publishing platforms like Hootsuite, Hey Orca, Promo Republic, and TweetDeck to name a few.

06 — How frequently should my company be posting to our online blog?

Monthly blog posts are ideal, but if you’ve got a business that generates content frequently—the more the better. It’s wise to write about 5-10 blogs in advance so that you don’t get behind in posting for your audience. You want them to be engaged and stay engaged.

07 — How often should I be posting on my social media platforms?

Stay relevant and keep that momentum going. We advise 5-6 times a week. The old rule to NOT post twice in one day with the exception of an announcement or an event is out the window. We would say don’t post too much, but utilize the Instagram and Facebook stories function for that if you have a lot to announce in a day. Posting too frequently can be a disadvantage for your brand as you don’t want to look needy or desperate.

08 — What is a good number of hashtags to have on each Instagram post?

Hashtags are extremely important to find new followers and engage with your audience. 11-30 is a great start and don’t feel shy to use the same in every post. Be sure to add relevant tags that are specific to that post as well! Need help with hashtag development? Let’s chat.